Press releases

Rowlands Pharmacy and Practio partnership

Rowlands Pharmacy is proud to announce we have partnered with Practio, a Danish tech and healthcare company, to launch a new Travel Health Service in Rowlands pharmacies from the 1st July. The private travel vaccination initiative will be initially rolling out across five branches within the Liverpool area for six months.

Mark Bather, Director of Retail for Rowlands, said, “We are excited to be working in Partnership with Practio on a new Travel Vaccination scheme for the UK. Our initial pilot in July will help us learn quickly and enable us to provide a service which is growing in demand. It’s an exciting opportunity to ensure community pharmacy meets the needs of our local patients.”

Practio has produced an exclusive travel health service website, cobranded with Rowlands Pharmacy. Its aim is to provide comprehensive and up-to-date travel health information to travellers about travel vaccinations.

Co-founder and CEO of Practio, Mads Mikkelson said of the partnership, “We're very excited about the perspectives of this partnership with Rowlands Pharmacy in the UK. We are on a mission to bring safe and affordable healthcare to millions, and Rowlands Pharmacy is the ideal partner for us to realize this mission in the UK. Building on this pilot, we will expand the travel vaccination services across the UK, and also look to add new medical services to the partnership in the near future.”

Under this new and alternative avenue, patients will be able to book a telephone consultation directly through the website with a fully trained Nurse Medical Prescriber, who will create a personalised travel health plan for each patient and issue a PSD, if appropriate. The PSD will be sent to the patient’s Rowlands pharmacy of choice, where the trained pharmacist will review and complete the vaccination consultation and administer the vaccination under the direction of the PSD.

Through in depth use of Search Engine Optimisation, the initiative aims to capture a larger portion of the UK vaccinations market including patients of all ages and demographics. The five Rowlands pharmacies participating in the initial pilot are:

  • Field Road, Wallasey, CH45 5BG
  • Lodge Lane, Liverpool, L8 0QQ
  • Rockferry, Riverside Health Centre, 525 New Chester Road, Rockferry, CH42 2AG
  • Picton Road, Liverpool, L15 4LF
  • Park Chemist, 1 The Elms, Liverpool, L8 3SS